In 1905, Joseph Grellier, a confectioner from Saint-Michel-Chef-Chef in the Pays de la Loire region, created the "gallette St Michel", a delicious biscuits intended for the people of his small village.
But his creation started to catch the attention of Parisian women who were enjoying the coastal area for holiday, when his wife Constance decided to bring his products to the beaches packed with holidaymakers: the Galettes quickly rised in popularity until the official St Michel brand was created with the opening of their first factory in 1919.
From then, the company grew steadily, while creating new recipes and offering more and more products, including the famous "Madeleine".
St Michel’s tradition of excellence is based on a mix of traditional and newly created recipes, with a love for delicious things, always keen to reach out, explore and expand their culinary repertoire to invent or re-invent new biscuits.
Their ingredients are carefully selected, only using cage-free eggs and french wheat, along with the removal of any palm oil in their recipes.
Nowadays, St Michel is one of the most beloved biscuits brand in France, offering a wide variety of delicious biscuits, not only in France, but also in Europe, America and Asia.